Peacock’s Traitors S3 Launch
On Thursday, January 9, 2025 Peacock celebrated the return of the Emmy® Award-winning series The Traitors, as a cast of cloaked Traitors popped up at iconic New York City landmarks and hotspots to surprise fans in celebration of the Season 3 premiere.
Throughout the day, Traitors stirred up suspicion all over the city, from bagpipe-accompanied marches through Union Square and Times Square, to ominous pitstops at New York staples including 30 Rock’s Top of the Rock, Katz’s Deli, Eataly, Strand Bookstore, and more. In the evening, superfans flocked to Club Cumming in New York, where The Traitors Emmy® award-winning host Alan Cumming hosted an exclusive viewing party of the season’s first episode. Alan was joined by our cloaked Traitors as he took to the stage to introduce episode 1. Current and past cast members were in attendance including: Bob Harper, Dolores Cantania, Peter Weber and Peppermint.
Agency: Civic Entertainment Group
