ION x WNBA All-Star Weekend 2024
ION returned to the WNBA All-Star Weekend for the second year in a row, leaning into its position as an official media partner to offer fans unique player access and drive tune-in for ION’s Friday Night programming.
The 2024 WNBA All-Star weekend ushered in record-breaking crowds with the league’s rise in popularity across sports fans and media alike. The Phoenix Convention Center was at the heart of the weekend’s action, where some 24 partner brands put on exclusive fan experiences at the WNBA Live fan convention, which welcomed over 20,000 attendees.
ION built a replica of their WNBA Spotlight Studio Show at the WNBA Live. Pre-Game Show host Larry Smith along with analysts Autumn Johnson and Meghan Mckeown traveled in for the activation to host player interviews throughout the weekend and film a wide array of WNBA content for ION’s social channels. Superfans lined up en masse to watch scheduled athlete interviews with players Sydney Colson (Las Vegas Aces), Brionna Jones (Connecticut Sun), Shakira Austin (Washington Mystiques), and Monique Billings (Phoenix Mercury). Following the interviews, players signed autographs and took photos with fans, and in between filming, ION invited fans to sit in the anchor seat to star in their very own official promo reel.
The activation helped establish ION as the home for the WNBA just ahead of Playoff Season, while also laddering into ION’s broader “It’s On” campaign.
Agency: Civic Entertainment Group