Comcast NBCUniversal House SXSW 2019
For the first time ever, Comcast and NBCUniversal joined forces in Austin, Texas to deliver must-see programming and unexpected interactive experiences under one roof at SXSW 2019. During the festival, the Comcast NBCUniversal House hosted 4,000+ guests over the course of 3 days and showcased the breadth and depth of Comcast NBCU’s IP.
Inside, guests were encouraged to get closer to a curation of portfolio brands through hands-on, digitally sharable activations ranging from an immersive runway to a VR lounge and more. The mainstage hosted a rotating line-up of live performances and conversations that brought audience members together with some of the world’s most timely content and best innovators, Creators, and entertainers to drive home the message that Comcast NBCUniversal is shaping the future of content, media and technology.
Agency: Civic Entertainment Group
