Instagram Creator Kits
With the launch of Reels, Instagram’s short-form video feature, the platform was eager to spark content creation in new ways amongst Creators. To spread the word, Instagram produced and distributed custom Creator Welcome Kits across target content verticals. Each kit provided Creators with all of the essentials to produce quality Reels content, including hi-def tool kit (i.e. selfie ring light, green screen + stand, 360 degree smart pod, microphone, etc.), a custom designed card deck with prompts to spark content creation, and a welcome booklet that included step-by-step instructions on how to make a Reel.
In another round of kits, Instagram partnered with Lady Gaga in October 2020 to distribute products from her popular HAUS Laboratories beauty line and included a surprise shout out encouraging Creators to get out and VOTE!
For Pride 2021, Instagram produced a Pride Essentials kit with all of the classic swag to hit the streets (finally!) and celebrate. Instagram partnered with LGBTQIA+ owned small businesses to source kit items, and with each kit, a donation was made to support The Equality Federation and Out In Tech.
Agency: Civic Entertainment Group