tbs’ Team Coco Takeover in NYC and LA
To celebrate comedy legend Conan O'Brien’s return to late night and surprise and delight his allegiant Team Coco fanbase, tbs “painted the town orange” in New York and Los Angeles. In New York, the Team Coco takeover covered more than 25,000 square feet in the city’s historic West Village, transforming three city blocks into an orange oasis using Conan’s official Pantone color, Team Coco Orange. To award fans on-the-ground, tbs partnered with 7 staple neighborhood hangouts and shops, offering LTO Team Coco-themed perks to anyone who registered at teamcoco.com/join.
In LA, a custom fabricated light fixture with over 1000 bulbs lit up the downtown LA skyline in the days leading up to Conan’s premiere. Conan himself did the honors of lighting the massive installation atop the ROW DTLA.
Agency: Civic Entertainment Group
