Facebook and Instagram VidCon 2018
Facebook & Instagram had a dominating presence at VidCon 2018, bringing their platforms to life through standout Creator spaces and content-focused activations. More than doubling in size since VidCon 2017, Facebook & Instagram’s footprint totaled six interactive spaces and provided a backdrop for Creators, executives, and consumers to connect, create, and play.
Facebook & Instagram’s presence at VidCon 2018 included:
Facebook Creator Lounge
Facebook Expo Floor
Instagram Creator Lounge
Instagram Expo Floor
Instagram Meet and Greet Hall
Instagram Meet and Greet Lobby
Instagram leveraged VidCon’s engaged fanbase of 75,000 attendees to launch their new vertical video platform, IGTV, whose official announcement came the day before VidCon opened its doors. Facebook seized the opportunity to promote Facebook Watch, the growing on-demand video platform that connects original Creator content with loyal fanbases.
Agency: Civic Entertainment Group
