Instagram’s Global Memecon 2022
For a second consecutive year, Instagram brought together Meme Creators from around the world to develop dynamic programming about the future of content creation on the platform – including IRL watch parties in NYC, LA, Paris, São Paulo and Mumbai.
In addition to a successful hybrid IRL and virtual format, MemeCon featured discussions about content creation in the Metaverse, monetization opportunities with Reels, and IG’s groundbreaking NFT announcement - as well as a Global Meme Off contest with some of IG’s funniest Creators and the first-ever VR Magic Show!
Recap sizzle here
Agency: Civic Entertainment Group