Instagram’s Instabeach 2022
After a two-year hiatus, Instabeach made an epic comeback for aspiring, emerging, and established creators on the platform.
On Friday, August 19, 2022, 500+ creators gathered at Nobu Malibu to celebrate the end of summer. With creativity, well-being, and connection as the core event pillars, onsite experiences were crafted to inspire relaxation, spontaneity, and drive home the message that there is no “right way” to create. Event included a press preview happy hour, branded step and repeat, limitless Nobu sushi and themed cocktails, fabricated content capture moments, branded swag, and high-energy performances by breakout artist Leah Kate (“10 Things I Hate About You”), DJ Amorpheus, and DJ Domo. Instagram’s @creators were onsite to conduct exclusive interviews with creators, rounding out a day of endless content possibilities.
Agency: Civic Entertainment Group
